![]() Google fonts | | dafont.A key part of a brand or a logo can be fonts. Remember, aim for quality, readability, and a full family of weights: Warning: Looking at a huge gallery of font choices can feel overwhelming! Since font technology doesn’t evolve as quickly as software, your font should still be as usable in 20 years as it is today, so don’t be afraid to invest if you find the perfect serif or sans serif font for your brand.Īdobe Fonts, and are three good resources where you can invest in fonts to represent your business. Whether you decide to use a serif or a sans serif font, look for full-family fonts. Including lots of font weights means you’ll have more styles to choose from. Be careful, though: many are low quality, and will make your business look unprofessional.Ī quality, full-family font that represents your business is a great investment.Ī full-family font simply means that the font includes many weights - from light to bold. It’s easy to find fonts on the web at low or no cost. The best letters to try to match up are lower case “a,” “g,” and “e.” Let’s take a look: ![]() To combine a serif and sans serif font, look for similar letter forms. Read on for one way to make serif and sans serif fonts look great together. This can be tricky to get just right (combining serif and sans serif fonts stumps professional graphic designers all the time). That will give you lots of options for headlines, subheads and captions.įor maximum versatility, pick a serif and a sans serif font that work well together. Pick full “families,” with regular, italic, semi-bold and bold weights. To make your job easier, I recommend you use no more than two fonts. ![]() Sans serif fonts look great on the web, and many sites use them as text fonts. ![]() They’re good for instructions, or any time clarity is important. Sans serif fonts are streamlined, modern and contemporary and make your business look cutting-edge and modern. You probably have Arial and Verdana on your computer, and they are both sans serif fonts. Sans means “without,” so sans serif fonts are “without” the little feet that serif fonts have. ![]()
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